What is and why is it beneficial for the hotel?

STR, same as Smith Travel Research, is an analytical international company of the hotel industry that analyzes the hotel industry through 68,000 hotels in 180 countries.

STR has a unique model through which hotels are informed about their competitor:

  • Occupancy rates
  • Revenue per room (RevPAR)
  • Average daily price (ADR).

Every Thursday, STR Client Hotels receives analytical material from the STR showing the results of their hotel operations compared to competing hotels, allowing hotel management to have information on how their competing hotels operate.

Hotels also receive analytical information on demand-supply dynamics and market development trends in the tourism industry.

STR Analytics and Reports help the hotel manager to plan the work strategy correctly, in order for the hotel to achieve high revenues and occupancy levels.

In order for the hotel to cooperate with STR, the STR must submit the results of its activities: a) Average daily rate (ADR) and occupancy rate. After processing this data, STR sends a professionally prepared analytical report to the hotel.

We offer hotels to synchronize with STR: ODISSIA PMS will automatically provide daily average price and load level statistics to STR thus hotel managers will free up the time necessary to fill out special forms for STR on a daily basis.

If you want to know more about STR, visit the company website.

how can we help you?

For any questions, please use our contact form or live chat. Our technical team and consultants are ready to help you.

We have been using Hotel Desktop Software from ODISSIA for five years and we do not know how we managed the hotel without this wonderful system. The software helps us plan more easily our room allocations and get reservations automatically from online travel agencies. A technical support is amazing!

Paula Bennett
General Manager, Hotel 'Mercure'

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